Design Portfolio
recent projects
recent projects
Troncones Beach, Mexico — 2014
Troncones’ first professional, attractive, dedicated listing-based community portal website. For various reasons, it never went live, but I had a lot of fun designing it.
Mission
InsideTroncones.com’s mission was to provide extensive destination information for visitors, as well as marketing opportunities for local businesses, in order to benefit Troncones community, environmental, and sustainability efforts.
The first dedicated Troncones tourism and community website, It remains the only one to focus on connecting the community, not just bringing in tourism dollars. There were pre-existing area sites, but they were mainly for larger nearby destinations, and of the hodgepodge school of design: cluttered, messy, and disorganized.
I saw the need for a clean, fresh approach that not only helped visitors decide where to sleep or eat, but that highlighted the benefits of Troncones as a vacation destination, in general. An easy to use website with a beautiful design, as women make the vast majority of family travel decisions.
I provided all aspects of design—from page layout, to listing setup, to branding, promotion, and photography. I also wrote the copy.
My Contributions
Planning
Graphic design
Content writing
Photography
Marketing